- Relatively new brand that has built up a large following since it's launch in Nov, 08
- Was created by Yorkshire marketing guru Julian Kynaston, who without any previous experience in the world of makeup, launched the brand to reflect his passion for all things subcultural.
- Has been edgy since day one.
- Joseph Corre joined in 2010. The son of Vivienne Westwood and Malcolm McLaren - he grew up in the middle of London's punk scene.
WHY IS IT SO EDGY
- Unconventional looks and high pigmented colour.
- Core collection is based on a range created by Arnold Langer, who learnt his trade in Prewar, Berlin, among the underground clubs and cabaret performers.
- Theatrical feel and playfulness.
VOGUE TALKS 1920S BERLIN, BOLD MAKEUP AND PUNK ROCK REBELLION WITH ILLAMASQUA FOUNDER JULIAN KYNASTON
- Art deco packaging, theatrical advertising and crazy colour collection polarise options, just founder and brains behind the brand Julian Kynaston doesn't mind one little bit. We talk culture popularity and the definition of 'professional makeup' with the man himself.
FACT: the founder of illamasqua had never done makeup before
FounderJulian founded Propaganda in 1993, growing it to become one of the most respected and successful marketing agencies outside London. In 2006 Julian sold a proportion of Propaganda to the board in a £14 million management buy-out. He retains a major shareholding, and active role in the business. Julian is also a non-executive director for a number of Propaganda’s key clients.
No comments:
Post a Comment