VOGUE IN MOTION
A BEHIND THE SCENES LOOK AT HOW VOGUE EDITORIAL FASHION SHOOT IS DONE FROM PITCH TO PUBLISH, FROM FINALISING THE CREATIVE TO SHIPPING EVERY APPROVED DRESS, SHOE AND HANDBAG TO SET - WE GET A RARE PEAK THROUGH THE EYES OF A VOGUE EDITOR.
PITCHING
- Tabitha Simmons
- Print out ideas- What works with what
- What clothes with be worn
- Think about what makeup goes with the look
- The theme
- Where you got your inspiration from? Why did you like that idea
- Model Casting - does the model match the theme and have the right look for the clothes and styles
- Final runthrough of ideas
ON SET
- Hair, Makeup, Styling, Tailoring, Photographers, Directors, Producers, Set up, Lights etc..
- Practice images first
- Do the images have a story?
- Making sure the model looks perfect so there is less to modify in post-production
- Leaving out colour until the model is given the clothes to wear so you can match
- Setting up the set
- Colours, makeup and hair to fit model
- Shapes - of model, of set, of outfit
- Wind for hair
- Moving the model around to make the images more natural
- Continuity
- Design techniques
FINAL IMAGES
- Laying out all of the images to choose the best ones
- Editing
- Not too unrealistic, but airbrushed
- Thinking about any problems and how they can be solved
- Facial expressions to match the mood of the images and theme
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